The answer is so simple and that’s why It's hard..

I know you’re confused reading that, but let me explain…

Sometimes in life, the answer we’re looking for is so simple that we dismiss it simply because of its simplicity.

We then overcomplicate everything by searching for a more complex answer.

Everyone knows what it takes to get in shape:

Work out and eat in a caloric deficit.

But we make it hard by thinking we need some extreme diet, an advanced workout plan, or special supplements.

Same with emails…it’s very simple.

Get good at writing emails, and you’ll be hired by businesses.

Simple.

Don’t need to worry about this lead gen method, fancy funnels, etc.

Sometimes in life, the answer we’re looking for is so simple that we dismiss it because of its simplicity.

We overcomplicate everything by searching for a more complex solution.

Take fitness, for example.

Everyone knows what it takes to get in shape:

• Work out.

• Eat in a caloric deficit.

But instead of following this simple path, we search for extreme diets, advanced workout plans, or magic supplements.

It’s the same with email marketing.

The truth is simple:

Get good at writing emails, and businesses will hire you.

You don’t need to worry about complicated lead generation methods, fancy funnels, or overthinking your outreach.

I used to overcomplicate it too.

Until one day, I just focused on writing one great email for a business.

They paid me.

Then another did.

And another.

That’s when I realized simplicity wins.

So today, I challenge you…whatever goals you have:

Focus on ONE thing you can do that will make everything else easier.

And do it consistently.

And remember that the simple path is the fastest way to success.

Writing this from Cape Town with love,

Splash